Section outline

  • Welcome to CBUS 1003 – General / Introduction to Business Administration

    Course Introduction
    Introduction to Business Administration covers the scope and sequence of most introductory business courses. The course provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

    Upon successful completion of this course, the student will be able to:
    • Identify the basic components of the marketing mix: Product, Place, Price, and Promotion
    • Explain accounting and financial management including planning, budgeting, resource allocation, and sources of funding
    • Demonstrate an understanding of the forces that shape the business and economic structure of the United States of America in a global marketplace and compare it to other economic systems.
    • Describe the functions of the business manager: planning, organizing, leading, and controlling.
    • Explain the legal forms of business ownership and the advantages and disadvantages of each.
    • Describe the ethical, regulatory, and social environments of business.
    • Identify the fundamentals of entrepreneurship.

    Navigating the Course
    Adopting institution should provide learners information on how to navigate the course. Consider adding an introductory navigation video. Text description could include, for example:

    This course is set up in Modules covering various topics which may be accessed from the course navigation menu on the left or by scrolling below. Modules may be collapsed in the menu and it the body of the course to minimize scrolling. Each module includes the relevant chapters followed by various activities, which may include discussion forums, listening activities and quizzes, practice quizzes, module tests, and other relevant activities as appropriate for each module. Many items are required and may be marked as completed automatically when the activity has been submitted (the broken check box), but others will marked as done by the student (the solid check box). 

    Please move through the items below and continue through the Learner Support and Getting Started modules before moving on to Module 1. Be sure to check for announcements and due dates to stay on track.


    Creative Commons attribution license This course and its contents are licensed under a Creative Commons Attribution 4.0 International License by LOUIS: The Louisiana Library Network, except where otherwise noted. 
Accessibility
Reset All

Background Colour Background Colour

Font Face Font Face

Font Kerning Font Kerning

Font Size Font Size

1

Image Visibility Image Visibility

Letter Spacing Letter Spacing

0

Line Height Line Height

1.2

Link Highlight Link Highlight

Text Colour Text Colour