Module 3: Competing in the Global Marketplace
Section outline
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This chapter examines the business world of the global marketplace. It focuses on the processes of taking a business global, such as licensing agreements and franchisees; the challenges that are encountered; and the regulatory systems governing the world market of the 21st century.
Today, global revolutions are under way in many areas of our lives: management, politics, communications, and technology. The word global has assumed a new meaning, referring to a boundless mobility and competition in social, business, and intellectual arenas. The purpose of this chapter is to explain how global trade is conducted. We also discuss the barriers to international trade and the organizations that foster global trade. The chapter concludes with trends in the global marketplace.
Upon completion of this module, you will be able to:- Discuss why global trade important to the United States, and demonstrate how it is measured.
- Explain why nations trade.
- Explain the barriers to international trade.
- Compare how governments and institutions foster world trade.
- Describe international economic communities.
- Explain how companies enter the global marketplace.
- Recognize threats and opportunities that exist in the global marketplace.
- Explain the advantages of multinational corporations.
- Identify the trends in the global marketplace.
The objectives of this module correspond with the following course outcome(s):- Demonstrate an understanding of the forces that shape the business and economic structure of the United States of America in a global marketplace and compare it to other economic systems.
- Describe the ethical, regulatory, and social environments of business.
To achieve these objectives:
- Read the Module 3 Introduction
- Read and view the materials in the Chapter 3 Pressbooks book.
- Complete the Module 3 quiz.
- Complete the Module 3 Ethics Activity
- Compete the Module 3 Critical Thinking Case Group Assignment
Module Pressbooks Resources and Activities
You will find the following resources and activities in this module at the Pressbooks website. Click on the links below to access or complete each item.
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Students mustMark as done
This is a 25 question multiple choice and true / false test. It is worth 25 point and is based on your reading of the textbook. While you may return to previous questions before submitting your completed quiz, you will only be allowed to take and submit the exam once. Once you complete all 25 question, you will submit the quiz.
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